In a phrase, pattern recognition. We see things very quickly that others never do. More importantly, we know from decades of experience what to do to address an issue once it’s been identified. Making a decision to work with us boils down to a decision about time and money. If you’ve got all the time in the world, and money is no object, then by all means—reinvent the wheel and learn things for yourself the hard way. If, however, time and money are tight, then you might want to consider talking to a coach who can show you the ropes.